Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, and Christian Horner, Team Principal of Red Bull Racing, are especially proud to announce today that TAG Heuer is becoming the Official Timekeeper, Official Watch, Team Performance Partner of Red Bull Racing. As of the coming Formula 1 racing season, TAG Heuer will be part of the team designation – a historic premiere for a watchmaking brand in the world of F1.
Red Bull Racing are Quadruple Double World Champions, having won both the FIA Formula One Constructors’ and Drivers’ World Championships in 2010, 2011, 2012 and 2013.

It is Red Bull Racing's unorthodox approach to the sport and to entertainment which appealed to TAG Heuer, one which is perfectly in line with the watch brand's new marketing strategy.